Cannabiz Social announces four new members to its growing team to meet the communications needs of the Canadian cannabis industry

Calgary, Alberta, April 15, 2018

Cannabiz Social Inc. (“Cannabiz Social”) is pleased to announce that the company has added four talented communicators to its dynamic team, strengthening the company’s position as the Canadian cannabis industry’s full-service communications agency. New team members include Dario Alvarez, Communications Lead; Courtenay Davidson, Manager and Creative Lead, Sheldon Smith, Content Advisor, and Joleen Stermann, Social Media Advisor.  


With four new communicators on the team, Cannabiz Social now has the capacity to service the growing communications needs of the Canadian cannabis industry,” said Cannabiz Social President, Peter Pilarski. “From logo and brand development for startups to strategic corporate and crisis communications for publicly traded companies, our team has the experience and capability to become your cannabis communications partner.”


Dario Alvarez is a seasoned communications and marketing professional with more than fifteen years of experience in diverse industries and environments, from entrepreneurial startups to multinational mining and oil and gas companies. Throughout this career, he has been fortunate enough to do business in more than 25 countries worldwide. His field of expertise includes strategy development, financial communications and investor relations, social media and digital marketing. Dario has worked for companies such as Ferus, Encana Corporation, Teck Resources, and several start-up ventures.

Courtenay Davidson has been communicating for over a decade using words and graphics. Her education led her to graphic design, where she discovered the power of digital communications. Since starting as a graphic designer, Courtenay has moved towards a more fulsome approach to communications with a focus on writing, web technologies and all things social media. Courtenay has worked for Hitachi Canada, the Canadian Association of Petroleum Producers, and Tourism Jasper.


Sheldon Smith’s background in journalism, communications, marketing, media relations, and social media has allowed him to develop a wide range of skills. He emphasized relationship building in his content and believes in the power of storytelling and communicating. Sheldon brings a unique ability to connect with audiences through the written word. His professional experience includes IMPACT Magazine, Alberta Mortgage Brokers Association, Northern Star Publications, and the Calgary Herald.

Joleen Stermann is an innovator in the field of social media and digital communications. She is certified in major digital platforms including Google Analytics and Hootsuite, which set her apart from other communications professionals in her field. Her skills include the ability to create organic engagement and craft posts that resonate with key target audiences. Her work experience includes social media organization, customer service, and event management.


Media Contact:
Peter Pilarski
President, Cannabiz Social
Mobile: 403.462.1160

Courtenay Davidson