First Post-Legalization Cannabis Study Provides Early Insights About Cannabis Consumers and the Impact of Legalization

Insights Matter and Cannabiz Social administered an online survey with 432 adult Calgarians in order to understand behaviors and attitudes when it comes to cannabis and cannabis legalization. This highly focused study was the first of its kind in Calgary since legalization. The study explored brand awareness for licensed producers, shopping behavior online and in-store, the importance of “locally grown,” and the perceived impacts of cannabis legalization on Albertans.

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Courtenay Davidson