For your digital marketing and communications to be truly effective you have to know who you are talking to. We’ll take what you already know, and bring some new insights, then combine them into several personas. Personas are fictitious people who represent an ideal client for your company. We’ll explore what makes them unique, and then craft all content around them.
We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. We’ll ensure your content efforts are designed to speak to the needs of your potential customers and identify and produce valuable content (lead magnets) that your target audience is willing to exchange their contact information for.
Replace manual, repetitive processes with efficient marketing automation systems without losing the personal touch. Marketing automation is a fully integrated solution using email marketing, landing pages, campaign management, lead scoring, social media tools, CRM integration, and analytics. Put simply, it simplifies the sales and marketing cycle. While the ultimate goal is to sell more, the way to get there is through providing a consistently positive experience for your online customers.
Our inbound marketing strategies create an effective system that provides quality content tailored to attracting the right people towards your business. Gone are the days of push marketing with a “one size fits all” strategy. Inbound marketing is a two-way dialogue. It generates interest and attracts the right traffic, initiates online engagement, provides qualified leads to help your sales team close the deal, and facilitates an ongoing relationship to foster customer loyalty.
Aside from the mundane blast, you might send out to your database whenever you can, Cannabiz Social’s email marketing solutions enable the use of your inbox to evolve. The strategies we develop are more than just a blast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects. Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customer base trusts your brand.
Analytics & Reporting
We'll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment. Then, as part of our ongoing monitoring of your strategy, we’ll provide reports that will include valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from past recommendations. We'll let you know which pieces of content, social channels, and paid media tactics are performing the best. You will also learn how many conversions you are getting, what we are doing to deliver those conversions as effectively as possible, and what adjustments can be made to deliver you even better results.