Designing a Cannabis Logo | Cannabiz Social
Creating a brand can be challenging in the restrictive environment of the cannabis industry. Because of the regulations surrounding marketing activities in the industry, your cannabis brand must be thoughtful and strategic. Our in-house team of experts at Cannabiz Social has compiled a list of 5 things to consider when creating your cannabis logo design.
1. Understand the Restrictions
When designing a logo for the cannabis industry, it’s important to understand several sections in the Cannabis Act related to brand elements, packaging and promotion.
Generally speaking, cannabis logo design should avoid brand elements that feature people, characters or animals, whether real or fictional. Logo design should also not contain any visual elements that suggest ways of life associated with glamour, recreation, excitement, vitality, risk or daring. We know, what’s left then, right?
Take a look at another blog we wrote about the Cannabis Act here.
2. Know your Competition
There’s a lot of new businesses popping up related to cannabis, resulting is a broad base of creative to review. The goal with your logo should almost always be to stand out against your competitors, which can be difficult when regulations limit your options. This is your opportunity to be creative, clever and different than what exists in the market today.
3. Stand Out
Your brand isn’t just your logo. Your brand includes every piece of visual and written content you create. Your complimentary brand elements (colours, illustration, photography, packaging, social media…) give you the opportunity to create a powerful impact on your audience. A well-executed brand will allow for endless creative opportunities through your marketing and other tactics.
4. Consider Your Audience
Cannabis logo and brand design should ultimately appeal to your intended audience. Consider your ideal customer, your current customer, and how your brand can be most engaging to them. How old is your target audience, are they professionals? Are they the seasoned smoker, medical users, completely new to cannabis altogether? By answering a few of the above questions you can determine who your target audience is, and create a brand that will have them knocking your door down.
5. Consider Applications
Where will my cannabis logo and cannabis brand design be applied? What products will my logo be on? What will my storefront look like (how many windows are you working with? Do you have an awkward pre-existing awning you can’t replace?) Answer these questions prior to designing your logo and determine the applications of it. This will save you the headache of trying to make a beautiful brand work on something that just doesn’t fit.
Overall, your cannabis brand must make an immediate impact and it must tell your target audience your brand’s story. It’s important to remember to be creative and find ways to stand out within a saturated market. That said, you are very restricted in the ways you can achieve this, and for this reason, it’s important to consult with an expert in the industry when developing your brand. If you’d like speak to Cannabiz Social about your cannabis logo and brand design needs, please don’t hesitate to reach out!