5 Things You Should Expect from Your Cannabis Advertising Agency
Learn the benefits of hiring the right cannabis advertising agency. Contact Cannabiz Social for cannabis brand design, communications, advertising, and more.
It’s quite often that we hear those trying to break into the cannabis industry saying “well, we can't use marketing, so we are relying solely on word of mouth". With all the regulation on marketing it seems like there would be no need for a cannabis advertising agency… right?
Wrong! By hiring a cannabis marketing agency, businesses can source opportunities that may not be so obvious in order to move beyond word of mouth marketing.
What A Cannabis Advertising Agency Can Do for You
When working with a cannabis advertising agency it all starts with creating a strong brand that is memorable and speaks to your target audience. You want your brand to be easy to remember, easy to say and be distinguishable from your competitors. Creating a strong brand design in cannabis means developing something that is all of the aforementioned, while also taking in to account the restrictions of the industry. Regulations rule in the world of cannabis, and you need to check in with experts on the current laws around cannabis branding and marketing.
With your company’s brand approved, the next step is the creation of a website. Your website is a landing pad for your target audience and should always be consistent to your key messaging and goals as a company. Use your website to highlight your products and services, as well as providing a window into what sets you apart from the competition. It’s crucial that you can be easily located online, which brings us to the next step…
What’s the point of an online presence if no one can actually find you? Don’t put all your eggs in the design/development basket without considering how your website will actually get in front of potential customers. Search Engine Optimization (SEO) ensures your site shows up in a highly saturated search engine (like Google or Bing). Using specialized keywords embedded in the content of your site, monitoring your competition online and providing updates based on the results of reporting, good SEO will roll you up to the top hits on search sites.
There is no doubt that having a strong social media presence is important in the tech world that we live in today. Not only is social a fun way to interact with your audience, it aids immensely in your SEO. The more active you are on social, the higher rank you get on search engines. Your cannabis advertising agency will make sure that your social media is true to your brand marketing voice, while ensuring compliance within the strict and hazy Cannabis Act. It’s key to have a strong and consistent approach to sharing content online.
Hiring a cannabis advertising agency allows you to move beyond your comfort zones and can present opportunities to you that you might have thought impossible. Being innovative with where you are, what you’re doing, and what you’re sharing within the industry will allow you to create content that captures your audience and garners meaningful engagements.
Our team of experts at Cannabiz Social have comprehensive strategies for a smooth execution of advertising in the cannabis industry and are here to help you in your cannabis advertising journey, if you’d like more information don’t hesitate to reach out! Start with a free internet business analysis – ask Peter about it by sending him an email.