The Haze Podcast - Ryan Roch of Lake City Cannabis
The cannabis marketing environment is restrictive and challenging. The Haze uncovers best practices, winning strategies and favourite tactics for building successful and enduring cannabis brands. If you work in the industry, run a cannabis company or have any role in building a cannabis brand, this podcast is for you.
This week on the Haze, Peter speaks with Ryan Roch from Lake City Cannabis. Ryan previously led a successful career in the telecommunications industry and decided that he wanted to transition into the cannabis industry. His previous experiences with medical and recreational cannabis created his interest in the business and he decided to open Lake City Cannabis along the lakefront in Chestermere, Alberta.
Ryan believes in the importance of brand building and uses social media to provide marketing for his shop. He pushes content on multiple different platforms and wants his clients and audience to connect with his brand. Ryan is focused on brand simplicity and doesn’t want his clients to feel the stigma about the plant.
“It is important to provide value to the consumer on that marketing scale in whatever way they see fit”